Genius Tips On How To Generate More Online Leads
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Are you currently running online campaigns to capture more client leads or business? If you’re serious about increasing both the quantity AND the quality of your leads, then you need to have an effective marketing strategy in place.
Whether your business is B2B or you run an e-commerce store, acquiring before then nurturing and retaining your leads has to be your top priority. It’s a continual process of optimising, tweaking, drilling down, and analysing what works and what doesn’t to maximise the value of the leads in your funnel.
If all of that sounds complicated, our Genius team of digital marketing and lead generation experts can help navigate you through the process
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The Genius Guide To Generating Leads
It’s time to get clear on what your priorities as a business are for the net 12 months ahead. It’s highly unlikely, even when you have mastered every digital campaign in the online playbook, that every lead you land on your site will immediately purchase or become a client. They need to be nurtured first so that they can then be retained.
Not all lead sources are created equal!
Anyone who’s ever had a job cold calling knows how challenging converting cold as opposed to warm leads can be. Referrals and conferences are one place where you might pick up leads, but the easiest way to generate more leads is from highly effective and targeted online campaigns.
Why is online advertising just so effective for lead generation?
Good question! Because you can access them FASTER and in a more AUTOMATED way. Once you get laser targeted with your creative and copy content, you can also drive better quality leads for your business. And quality leads are ultimately what your business needs.
Highly Effective Strategies To Drive More Leads
These strategies below are all tried and tested by our Genius team and have been successfully used to deliver millions of qualified leads for our raft of clients. Here are our top strategies to drive more effective leads.
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Landing Page Optimisation
The goal here is for no visitor to leave without having handed over something of value.
That might mean their email address, or it could mean purchasing a product. Landing pages are one of the most highly converting and important elements of any lead generation campaign and can potentially convert double-digit percent. Copy here is crucial. It should be short, sharp, engaging, and, of course, converting. The focus should be on the benefits, not the features.
Our Genius recommendation? Keep the copy clear and concise and spend time testing and tweaking, especially our headlines.
Your Value Proposition
What are you prepared to offer your visitors to capture that all-important “lead”?
We call this gated content or a lead magnet, and it’s typically a downloadable PDF, an ebook, or a white paper. The important thing is that it must deliver value and help solve problems that you know your visitors have. Like how to generate more leads!
Our Genius recommendation? Product content that is clear and engaging and visually engaging.
Nurturing Your Leads
Your leads will likely require an element of nurturing. Email is the best way to do this, and the more you can automate your nurture email series, the better!
Drip feeding your brand messaging this way is not only highly effective but also inexpensive and can deliver huge ROIs. The DMA calculates that the ROI from email marketing is £42 for every £1 spent.
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How Good Is Your AI?
It’s not just human beings that can be highly effective in nurturing leads. Turns out that chatbots are pretty good too!
Chatbots can be used to automate responses and speed up response times. That’s important because a study by Harvard Business Review concluded that businesses that responded to leads in less than 5 minutes were almost 100 times more likely to have success converting them!
Cross Channel Platform Campaigns
Think one platform is enough? Think again. You need to find your leads where they spend their time which won’t be on just one channel, like Facebook.
A study by Google suggested that it takes anywhere from20 to 500 touchpoints before a lead becomes a customer.
The Importance Of Personalisation
We all know that personalisation makes for better relationships which in turn delivers increased sales and revenue. So get personal!
Our Genius recommendation? Personalise your ads, your landing pages, and even your call to action. You can easily personalise your email communications by simply inserting their name into the subject line and body copy.
Targeting
There’s absolutely no point whatsoever in targeting an audience that has zero use for the product or service that you are selling. So get clear on your buyers’ persona and identify all the relevant target markets and niches before you plan your ads.
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Final Thoughts: How To Generate More Online Leads?
To grow your business, you need to be consistently generating, nurturing, and then converting quality leads. Then watch as your business skyrockets! If you are interested in catapulting your business to success and generating leads faster, why not book a call with our Genius team today?